"Dreams should be lofty, and the journey should be down-to-earth." As the innovation engine of the company, the Product Management Department is a dynamic, enterprising, and excellence seeking department. Among them are experienced industry veterans, outstanding backbone forces, and skilled automotive engineering experts. They not only turn their dreams into reality, but also transform their development vision into practical results, Injecting a continuous stream of vitality into the company's expansion, they adhere to a humble, cautious, and diligent work attitude, practicing the life creed of being serious, focused, and down-to-earth. There is a core product person in the department who has great ambitions and a practical spirit, always committed to practice and innovation, constantly pursuing excellence and progress, sharing the knowledge and skills he has learned and used, and contributing his own strength to the development of the company. Next, let's step into the forefront of Zhenqi Technology: Zhou Dongfeng, the leader of the product management department.

In your opinion, how can one become an excellent product person in the automotive industry?

Zhou Dongfeng: As an entry-level automotive product person, it may start with your choice of the industry and becoming an excellent product person. It may start with your choice of "enduring hardship" and have been in the industry for 20 years. Based on my experience, I have a few ideas to share and discuss with you. Firstly and most importantly, it is necessary to have professional knowledge and technical practical ability: possessing profound automotive professional knowledge and technical practical ability, including automotive design, manufacturing Knowledge in technical aspects, as well as the ability to solve technical and quality control problems encountered in the production process; Another aspect is innovative thinking and innovation ability: being able to propose innovative automotive product designs and improvement plans based on market and user needs, promoting product technological upgrades and updates; Also possess excellent teamwork and communication skills: able to work closely with colleagues from various departments such as design, manufacturing, and sales to collaborate on the research and development, production, and sales of automotive products. Finally, there is market insight and learning ability: possessing sharp market insight and learning ability, able to understand market trends and user needs, timely adjust and optimize the design and production of automotive products, while continuously learning and improving one's professional knowledge and ability level.

The company revolves around the market, and products follow users. As the core team of the product management department, how do you balance the relationship between these two?

Zhou Dongfeng: As the leader of the product management department, it is crucial to balance the relationship between the company revolving around the market and the products following the users. In order to achieve this balance, we need our frontline sales and support colleagues to fight alongside us. They charge forward, deeply understand the market and user needs, and provide feedback to our product department. We do a good job in ensuring the supply of ammunition in the rear, ensuring that our product strategy matches market and user needs; At the same time, we must always maintain the flexibility and adaptability of our products, adjust product strategies in a timely manner to adapt to market changes and user feedback; In addition, it is necessary to strengthen team collaboration and work closely with departments such as design, research and development, and sales to jointly promote product success; Finally, we need to continuously improve and innovate, enhance user experience and satisfaction, and bring long-term development and user satisfaction to the company.

You have always said, "Doing the right and difficult thing is what the product needs to do.". Summarize 2023 and look forward to 2024. If you could describe this year or even longer in one sentence, what would be the future state?

Zhou Dongfeng: Specializing in products, enjoy the future: "Specializing in products" means that based on the product itself, we have made a lot of efforts to meet market demand, create higher quality and more competitive products. This year, we have expanded from a single product to a product matrix, and at the same time, we have continuously developed new product resource configurations around the existing core market to meet customers' personalized customization needs for products, Providing comprehensive product solutions and a good user experience for more international customers is something that needs to be done solidly at present, and it is also the expectation of overseas customers for us; "enjoy the future" means that we see that the automotive foreign trade market still has huge development potential. As a technology driven automotive enterprise, we should actively prepare for the acceleration of future technology, rely on technology to bring value changes, and continuously explore new technologies and markets to inject new vitality into the company's sustainable development. In short, we will closely integrate our specialized products with enjoy the future, based on creating high-quality products, actively exploring new markets and technologies, and creating more opportunities and space for the company's future development.

The increasing number of business orders in the company allows everyone to see opportunities while feeling tremendous pressure. Only by walking ahead, thinking ahead, and working ahead can we firmly grasp the helm of development in our own hands; Zhou Dongfeng, as a practitioner of "persistent pursuit of truth" and a leader of "climbing the technological peak", relies on stubbornness and hard work to answer questions with results and prove himself with strength.

The brave go against the tide. Behind the rapid development of the company lies countless days and nights of hard work and dedication. Every great achievement is based on ordinary positions and work, and every extraordinary experience is based on ordinary daily accumulation and monthly accumulation. Zhou Dongfeng's "resilience" sets a learning benchmark and role model for the company's employees, hoping that every employee can stand on their own position, work hard, and create new achievements for the company's development!